Measuring Title Performance: Beyond CTR
A sober look at metrics: what CTR tells you, what it hides, and how to pair titles with downstream outcomes.
SEO titles
Search-first titles that stay honest to the page, earn clicks, and hold up when algorithms shift.
SEO Titles That Match Intent (Without Sounding Robotic)
A practical framework for title tags and headlines: align with query intent, keep promises honest, and still sound like a human wrote them.